Effective Date: 03-Aug-2026

Hornbill Rugged Solutions Pte. Ltd. (“Hornbill”, “we”, “our”, or “us”) respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use, disclose, store, protect, and otherwise process personal data when you visit or use https://www.hornbillrugged.com/, submit an enquiry or form, request a quotation, communicate with us, purchase or enquire about our products or services, or otherwise interact with Hornbill.

This Privacy Policy should be read together with any applicable Cookie Policy, Terms of Use, consent notices, or other privacy notices that we may provide.

Who We Are

Hornbill Rugged Solutions Pte. Ltd. is responsible for the processing of personal data described in this Privacy Policy, subject to applicable data-protection laws.

For privacy-related questions, requests, or concerns, please contact us using the contact details provided at the end of this Privacy Policy.

Personal Data We Collect

Depending on how you interact with us, we may collect the following categories of personal data.

2.1 Information You Provide Directly

When you submit a contact form, enquiry, quotation request, product enquiry, or other communication, we may collect:

  • Full name
  • Business email address
  • Contact number
  • Company name
  • Job title, where provided
  • City or location
  • Country
  • Company address, where provided
  • Brands or products of interest
  • Vertical market or industry
  • Information about how you found us
  • Product or service enquiries
  • Message or enquiry content
  • Purchase or quotation information
  • Communication history
  • Any other information you voluntarily provide to us

For example, our website enquiry forms may request information such as name, email address, company, phone number, city, brands, vertical market, how you found us, and your message.

Please do not provide sensitive personal information through our website unless we specifically request it and there is a lawful reason for collecting it.

  1. Information Collected Automatically

When you visit our website, we may automatically collect certain technical, device, session, usage, referral, and attribution information.

Depending on your browser, device, consent choices, and the technologies enabled on our website, this may include:

  • IP address
  • Browser type and version
  • Device type and information
  • Operating system
  • Website pages visited
  • Landing page
  • Current page
  • Date and time of visits
  • Session start and activity information
  • Referring website and referrer URL
  • Referrer host/domain
  • Traffic source
  • Traffic medium
  • Traffic campaign
  • Traffic channel
  • UTM parameters
  • Website interaction information
  • Approximate geographic information such as city, state, country, or timezone
  • Analytics identifiers
  • Visitor identifiers
  • Session identifiers
  • Conversion and form-submission identifiers
  • Advertising or campaign identifiers contained in URLs or associated with advertising campaigns

We use this information primarily for website operation, security, analytics, attribution, conversion measurement, marketing-performance analysis, and improving our website and services.

  1. Visitor, Session and Marketing Attribution Information

To understand how visitors discover and interact with our website, we may maintain information about website traffic and marketing attribution.

This may include:

  • First-touch traffic source
  • First-touch medium
  • First-touch campaign
  • First-touch channel
  • Last non-direct traffic source
  • Last non-direct medium
  • Last non-direct campaign
  • Current-session traffic source
  • Current-session medium
  • Current-session campaign
  • Current-session channel
  • Landing page
  • Referring website
  • Referrer host
  • UTM parameters
  • Advertising/campaign click identifiers
  • Visitor identifier
  • Session identifier
  • Analytics client identifier

Where appropriate, this information may be associated with an enquiry or form submission so that we can understand which channels and campaigns generate enquiries and measure the performance of our website and marketing activities.

For example, our systems may record that a visitor initially arrived through a referral, subsequently arrived through an organic Google search, and later submitted a form during a direct session.

This information is used for attribution, analytics, conversion measurement, website improvement, and marketing-performance analysis.

  1. Advertising and Campaign Identifiers

Where applicable, our website or marketing systems may receive or process identifiers contained in advertising or campaign URLs.

These may include identifiers associated with advertising platforms, such as:

  • Google advertising identifiers, including GCLID, GBRAID, or WBRAID
  • Meta/Facebook advertising identifiers, including FBCLID
  • LinkedIn advertising or campaign identifiers
  • TikTok advertising or campaign identifiers
  • DCLID and similar campaign identifiers

The actual identifiers collected depend on the advertising campaigns, URLs, technologies, integrations, and services in use at the relevant time.

These identifiers may be used to:

  • Measure advertising performance
  • Attribute website visits and enquiries to campaigns
  • Measure conversions
  • Understand marketing effectiveness
  • Improve advertising campaigns
  • Support analytics and reporting

Where applicable law requires consent for the use of advertising or marketing technologies, we will seek the required consent before activating those technologies.

  1. Cookies and Similar Technologies

Hornbill uses cookies and similar technologies to operate, secure, analyse, and improve the website and, where permitted, measure marketing activities.

These technologies may include:

  • Cookies
  • Pixels
  • Tags
  • Scripts
  • Local storage or similar technologies
  • Link or campaign tracking
  • Other technologies that store or access information on a user’s device

Depending on their purpose, these technologies may be categorized as:

6.1 Strictly Necessary / Essential Technologies

These technologies may be required for the website to operate, provide requested functionality, maintain security, or remember necessary technical settings.

Where permitted by applicable law, strictly necessary technologies may operate without consent.

6.2 Analytics Technologies

Analytics technologies may help us understand:

  • Number of visitors
  • Website traffic
  • Pages viewed
  • Visitor behaviour
  • Traffic sources
  • Device and browser information
  • Website performance
  • Conversion performance

We may use analytics services such as Google Analytics where configured on our website.

6.3 Functional Technologies

Functional technologies may be used to remember preferences or provide functionality requested by visitors.

6.4 Marketing and Advertising Technologies

Marketing technologies may be used to:

  • Measure advertising campaigns
  • Attribute visits and enquiries
  • Measure conversions
  • Understand marketing performance
  • Support advertising or campaign reporting

Where applicable law requires prior consent for non-essential cookies or similar technologies, we will obtain the required consent before activating them.

  1. Cookie Choices and Consent

Where applicable, Hornbill will provide mechanisms that allow visitors to manage their preferences regarding non-essential cookies and similar technologies.

Depending on the technology and applicable law, you may be able to:

  • Accept non-essential cookies
  • Reject non-essential cookies
  • Select specific categories
  • Change your preferences
  • Withdraw previously provided consent

You can also manage cookies through your browser settings.

Please note that blocking or disabling certain cookies may affect the functionality or performance of parts of the website.

Where consent is required, continued browsing alone will not be treated as consent to non-essential tracking.

  1. Analytics and Google Tag Manager

We may use analytics and tag-management technologies, including:

  • Google Analytics
  • Google Tag Manager
  • Other analytics, marketing, CRM, or measurement technologies that may be implemented on the website from time to time

These technologies may process information such as:

  • IP address
  • Browser and device information
  • Pages viewed
  • Referring website
  • Traffic source
  • Campaign information
  • Approximate geographic information
  • Analytics identifiers
  • Session information
  • Conversion information

Google Tag Manager may be used to manage website tags and scripts. The specific technologies loaded through a tag-management system may change as our website and marketing requirements change.

Where required by applicable law, non-essential analytics or marketing technologies will be activated only after the required consent has been obtained.

  1. Information Collected Through Forms

When you submit a form on our website, the information you provide may be stored and processed together with certain automatically collected website, session, attribution, and technical information.

For example, an enquiry may contain:

  • Your contact information
  • Company information
  • Product or brand interests
  • Your enquiry/message
  • Traffic source
  • Marketing attribution
  • Landing page
  • Referrer
  • Session information
  • Device/browser information
  • Visitor or submission identifiers

This information may be used to respond to your enquiry and, where appropriate, understand and measure the source and performance of the enquiry.

  1. How We Use Personal Data

We may collect, use, disclose, and otherwise process personal data for purposes including:

  • Responding to enquiries
  • Responding to contact-form submissions
  • Preparing quotations
  • Processing orders
  • Providing products and services
  • Providing customer support
  • Providing technical support
  • Product recommendations
  • Warranty administration
  • Delivering requested information
  • Managing customer and business relationships
  • Improving our products and services
  • Website analytics
  • Website performance monitoring
  • Marketing attribution
  • Conversion measurement
  • Marketing campaign analysis
  • Sending marketing communications where permitted
  • Event invitations
  • Product announcements
  • Product launches
  • Company updates
  • Fraud prevention and security
  • Maintaining website and system security
  • Internal business operations
  • Maintaining business records
  • Meeting legal and regulatory obligations
  • Exercising or defending legal rights
  • Other purposes permitted or required by applicable law

We will seek to collect, use, and disclose personal data only for appropriate purposes and in accordance with applicable law.

  1. Marketing Communications

Where permitted by applicable law and, where required, with your consent, we may send you:

  • Product announcements
  • Product updates
  • Promotions
  • Newsletters
  • Event invitations
  • Product launches
  • Company updates
  • Other business or marketing communications

You may unsubscribe from marketing emails at any time by using the unsubscribe mechanism included in the communication or by contacting us.

Withdrawal of consent or opting out of marketing communications will not necessarily affect our ability to send non-marketing communications relating to an existing enquiry, order, transaction, service, security matter, or other legitimate business interaction.

  1. How We Disclose Personal Data

We may disclose personal data where reasonably necessary for the purposes described in this Privacy Policy.

Depending on the circumstances, recipients may include:

  • Hornbill employees
  • Related companies
  • Business partners
  • Product manufacturers
  • Distributors
  • Logistics providers
  • Payment providers
  • IT service providers
  • Website and hosting providers
  • Cloud service providers
  • Analytics providers
  • Marketing platforms
  • Advertising and measurement platforms
  • CRM providers
  • Communication providers
  • Professional advisers
  • Legal or regulatory authorities where required or permitted by law

Third-party service providers may process personal data on our behalf.

Where appropriate, we take reasonable steps to require service providers to protect personal data and process it only for authorized purposes.

  1. Third-Party Services and External Websites

Our website may contain links to websites, services, social-media platforms, manufacturers, payment providers, or other third-party websites.

When you leave our website or interact with a third-party service, that third party may process your information under its own privacy policy and terms.

We are not responsible for the privacy practices of third-party websites or services that we do not control.

We encourage you to review the privacy and cookie policies of third-party services before providing them with personal information.

  1. International Transfers

Hornbill operates internationally and may use technology, hosting, analytics, communication, CRM, marketing, and other service providers located in different countries.

As a result, personal data may be transferred to or processed in countries outside Singapore and outside the country in which you are located.

Where required by applicable law, we will take reasonable steps to ensure that international transfers of personal data are subject to appropriate safeguards and that the receiving party provides a level of protection appropriate to the applicable legal requirements.

  1. Data Retention

We retain personal data only for as long as reasonably necessary for the purposes for which it was collected, including:

  • Responding to enquiries
  • Providing products or services
  • Managing customer relationships
  • Processing transactions
  • Maintaining business records
  • Managing warranties and support
  • Measuring website and marketing performance
  • Resolving disputes
  • Preventing fraud or security incidents
  • Complying with legal and regulatory requirements
  • Exercising or defending legal rights

Different categories of information may be retained for different periods.

For example, customer/enquiry records, analytics information, attribution information, and technical/security records may have different retention requirements.

When personal data is no longer required and there is no legal or legitimate reason to retain it, we will take reasonable steps to delete, destroy, or anonymise it.

  1. Security of Personal Data

We take reasonable administrative, technical, and physical measures to protect personal data against unauthorized access, collection, use, disclosure, copying, modification, disposal, loss, or similar risks.

Depending on the system and circumstances, safeguards may include:

  • SSL/TLS encryption
  • Secure hosting
  • Access controls
  • Authentication controls
  • Password protection
  • Firewalls
  • Employee confidentiality obligations
  • Security monitoring
  • Software updates
  • System backups
  • Access restrictions
  • Other reasonable security measures

However, no method of transmission over the Internet or method of electronic storage can be guaranteed to be completely secure.

  1. Accuracy of Personal Data

We seek to maintain accurate and reliable personal data.

You should provide information that is accurate, complete, and up to date.

If you believe that personal data we hold about you is inaccurate or incomplete, you may contact us and request that the information be corrected, subject to applicable law.

  1. Your Privacy Rights

Subject to applicable law, you may have rights including the right to:

  • Request access to personal data we hold about you
  • Request information about how your personal data has been used or disclosed
  • Request correction of inaccurate or incomplete personal data
  • Withdraw consent where processing is based on consent
  • Opt out of marketing communications
  • Request information about our handling of your personal data
  • Exercise other rights available under applicable data-protection laws

The availability and scope of these rights may depend on the applicable law and circumstances.

We may need to verify your identity before processing a request.

We may also be permitted or required by law to refuse or limit certain requests.

  1. Withdrawal of Consent

Where we rely on your consent to process personal data, you may withdraw your consent by contacting us.

You may also be able to manage cookie and tracking preferences through the cookie-preference mechanism provided on our website, where applicable.

Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.

Please note that withdrawing consent may affect our ability to provide certain services or respond to certain requests where the relevant processing is necessary for those services.

  1. Do Not Track and Browser Signals

Different browsers and devices may provide privacy settings or signals relating to tracking.

Our response to such signals will depend on the applicable law, the technology involved, and whether the signal can be technically recognized and reliably interpreted.

You can also manage cookies and similar technologies through the controls made available on our website and through your browser.

  1. Children’s Privacy

Our website and services are primarily intended for businesses and professional users.

We do not knowingly seek to collect personal data from children where such collection is prohibited by applicable law.

If you believe that a child has provided personal data to us without appropriate authorization, please contact us so that we can review the situation and take appropriate action.

  1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

  • Changes to our business
  • Changes to our website
  • Changes to our products or services
  • Changes to our technology or tracking practices
  • Changes to third-party service providers
  • Changes to applicable laws or regulatory requirements

When we make material changes, we may update the effective date and, where appropriate, provide additional notice.

You should review this Privacy Policy periodically for the latest information about our privacy practices.

  1. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or the personal data we process, or if you wish to exercise a privacy right, please contact us.

Hornbill Rugged Solutions Pte. Ltd.

UEN: 200818183E

Website: https://www.hornbillrugged.com/

Contact: https://www.hornbillrugged.com/contact-with-us/

For privacy requests, please clearly state the nature of your request and provide sufficient information for us to identify the relevant records.